1. Home
2. Letters

Taaragan playing a significant role

Kashmir Times. Dated: 11/10/2017 11:31:45 PM

Dear Editor,
KUDOS to Bank of India’s in- house Journal ‘TAARANGAN’ for being conferred with international award for Branch Excellence in House Journal by CMO Asia Award at Singapore. For more than 50 years, BOI’s in-house journal “Taaragan” has been playing a significant role of internal communication in the Bank. It is also one of he mediums of promoting employee engagement in the Bank.”Taarangan” is applauded at many platforms and is constantly receiving appreciation in the form of Accolades and Certificates from ABCI.
The modular layout of Taarangan, the soothing colours and the changes in the editorial and messages from Top Executives of Bank of India are nostalgic one. Taarangan - House Journal is classy, with a style of its own. The overall get-up and the page design are indeed elegant, stylish and contemporary. The colour palette is very trendy. The use of white space and the masthead in blue is pleasing to the eye.
Taarangan looks really cool. It is continuing doing the best possible efforts to make it content wise richer and more readable.
Presentation is an important ingredient. And the new presentation after “The Teller” is really contemporary as it has flamboyantly and fashionably introduced the new title with new design. Change cannot be avoided; it provides the opportunity to innovate. It is aesthetically very appealing. The selection of the font is yet another hallmark. Taarangan is one of its class. Incomparable to all other House Journals of peer Banks. The Title “Taarangan” itself is on the lips of each and every employee of BOI and has made a potent effect on each staff. “Taarangan” has today provided the enjoyment of listening and seeing things happening before our eyes & has brought to the notice of all BOI staff members. Today “Taarangan” is not just in-house journal for BOI staff but it has become a part of their family.
—Vinod C. Dixit,
B-15 Jyotikalash Society, Jodhpur Tekra, S. M. Road, Ahmedabad.