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Toyota announces worldwide ‘Prius’ Sales Top 3-Million Mark

KT NEWS SERVICE. Dated: 7/7/2013 12:02:54 AM

JAMMU, July 6 Toyota Motor Corporation (TMC) today announced that the worldwide cumulative sales of the “Prius”, gasoline-electric hybrid vehicle passed the 3-million mark as on June 2013.
In 1997, TMC launched the Prius, which was the world’s first mass-produced hybrid passenger car. The second generation followed in 2003, and the third generation in 2009. From the first to third generation, TMC greatly reduced the cost of the hybrid system by two-thirds and increased fuel efficiency from 28 km/L to 38 km/L*. In addition to this, TMC also applied for 1,261 patents relating to the third-generation Prius, achieving progress worthy of the Prius name (derived from a Latin word meaning “to go before”).
The third generation Prius was launched in India in 2010. Since becoming the world's first mass-produced hybrid vehicle in 1997, the Prius has received worldwide acclaim.
Since the development of the first-generation Prius, TMC has positioned hybrid technology as a core technology required for the development of various types of environment-friendly vehicles and has placed emphasis on the development and production of core components such as motors, inverters, batteries and electronic control units (ECUs).
TMC will continue to conduct R&D for the development of hybrid and other cutting-edge technologies and achieve sustainable growth by deploying these technologies across the globe.