1. Home
2. Letters

Promotion of Khadi in private sector

Kashmir Times. Dated: 8/11/2017 11:00:11 AM

Dear Editor,
After public-sector Air India in the year 2016 having taken a nice initiative to use khadi costumes for its serving crew-members in flights meant for VVIPs, now leading brand-names of private sector have also realised importance of khadi as a fashion-item when denim-giant Arvind has planned to purchase about a million meters khadi from Khadi and Village Industries Commission (KVIC). Another renowned company in textiles and apparels namely Raymonds is going to launch its first-ever khadi range from Gandhi Jayanti on 02.10.2017. All such initiatives both from public and private sector are likely to make khadi a craze not only in India but also in foreign countries.
Central government should take some more steps to promote khadi. Air India should adopt khadi costumes for its crew-members in all its flights rather than only for VVIPs flights. All purchases of luxury costumes in public-sector like for hotel-staff should be in khadi. Even toiletries and cosmetics in all classes of Air India and public-sector hotels should be of khadi like Air India purchased 25000 kits of khadi range of hand-sanitizer, moisturizer, lotion, lemongrass, handmade-soap, lip-balm, rose face-wash, essential-oils etc from KVIC but only for its Business and First Class passengers.
Only recently Prime Minister took a welcome decision of not accepting flower-bouquets. This idea should be adopted in all government-functions. Usable khadi-stoles can replace unusable flower-bouquets. Then people in private also will adopt the same.
—Madhu Agrawal,
1775 Kucha Lattushah
Dariba Delhi.