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BOI’s Ghar Ghar Dastak

Kashmir Times. Dated: 6/19/2017 2:31:08 PM

Dear Editor,
KUDOS Bank of India one of the most branded Bank’s in India for observing a marketing drive, a mass contact programme called as “Ghar Ghar Dastak” Mahotsav throughout the country to generate more leads and more business under retail assets, liabilities and enhance mobile banking , digitisation across all the branches. Under “Ghar Ghar Dastak” a “door to door” campaign under which all the staff approach and meet the existing as well as prospective customers, soliciting further business from them.
There have been many satisfying milestone, but what the BOI really prides itself on, is its customer orientation and the joy of winning their trust. Relationship beyond banking has been the style of Bank of India during the past, the present and Bank is pursuing it on a sounder platform in the future.
This reveals the fact that BOI believes strongly that the bankers’ job does not end with lending money alone but it must promote banking beyond transactions.
—Vinod C. Dixit,
B-15 Jyotikalash Society Ahsmedabad.