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Legal Metrology fines defaulter for misleading advertisement

KT NEWS SERVICE. Dated: 9/19/2012 12:56:50 AM

JAMMU, Sep 18 : As a sequel to drive against misleading advertisement, the department of Legal Metrology booked M/S Hindustan Unilever Ltd for airing advertisement of one of their product on various electronic channels at national level to lure the consumers on the price factor. The said advertisement displayed the price of brand Fair & Lovely under eye serum for Rs 60, but the net contents of the product were not shown in the said advertisement for the information of the consumers which was mandatory as per law so that consumer can co-relate the price and net contents of the commodity and thereby assess actual benefit to him.
The inspector Legal Metrology Jammu (Upper) issued notice to the management which pleaded guilty and accordingly the said advertisement was immediately rectified and a sum of Rs 40000 imposed and recovered from the defaulters as a composition money.